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ServicesBrand Identity

Service 04 Brand Identity

What stays after they've seen you.

A brand isn't your logo: it's what they remember after meeting you. We build full identity systems — voice, mark, palette, applications — coherent from business card to sales pitch.

20+
Years of experience
5.0★
Google reviews
24h
Response time
What we build

From positioning to execution.

01

Naming & positioning

Finding a free, memorable, registrable name is serious work. Defining who you are and why you exist — even more. We work with founders and marketing teams using structured methods.

  • Brand archetype workshop
  • Naming exploration & shortlist
  • Preliminary domain & trademark check
  • Value proposition canvas
  • Positioning statement
02

Logo & visual system

Logos that work on mobile and outside digital. Full visual system: color palette, type system, iconography, illustration, photography. Not a "pretty logo" — a system that scales.

  • Main logo + variants (mark, lockup)
  • Color palette (primary, secondary, semantic)
  • Type system & hierarchy
  • Iconography & illustration style
  • Photographic direction
03

Brand book & guidelines

The brand book is your brand's instruction manual. Used by your designers, devs, vendors. No 80-page PDF no one opens — operational guidelines, do/don't examples, downloadable assets.

  • Brand book PDF + Notion/Figma version
  • Tone of voice & copywriting guidelines
  • Do/don't application examples
  • Downloadable asset library
  • Versioned updates
04

Applications & rollout

A brand is useless if not applied. We support application: website, social, packaging, business cards, presentation templates, signage. Sonic & motion identity too.

  • Website & digital
  • Stationery & print
  • Packaging & label design
  • Presentation templates (Keynote/Slides)
  • Sonic & motion identity
  • Signage & ambient
Method

A readable, measurable, iterative process.

01

Discovery & strategy

Leadership workshop, competitor analysis, customer interviews. We define brand strategy before drawing.

02

Concept exploration

We present 3 distinct directions — not variations on the same concept. You pick the one that represents you.

03

Design & system

We develop the chosen direction into a complete system. 2 included revision rounds on details.

04

Delivery & rollout

Brand book, assets, support through the first 30 days of application. We stay to ensure consistency.

Stack
FigmaAdobe IllustratorPhotoshopInDesignGlyphs (custom type)Cinema 4DNotion
Deliverables
  • Brand strategy document
  • Full logo system (all formats)
  • Color palette & type system
  • Brand book PDF + Figma library
  • Keynote/Slides/Word templates
  • Downloadable asset library
  • Tone of voice guidelines
Ideal for

For pre-launch startups that must launch right the first time. For mature brands needing strategic refresh. For line extensions or sub-brand launches.

5.0
Google reviews

A true professional: competent, precise and always available to find tailored solutions for everyone's needs.

Claudia B. · Keystone client
FAQ

The answers you're looking for.

How much does a brand identity project cost?

There's no fixed price, because it depends on scope. A pre-launch startup that needs naming, a logo and a basic system is very different from a mature brand that wants a full refresh with guidelines and a rollout across every touchpoint. We start by understanding where you are and what you actually need, then give you a clear quote with no surprises. The initial analysis and the quote are always free.

How long does it take to build a brand identity?

It depends on how much we're covering, from naming and positioning to the logo, the brand book and the applications. Once we've scoped the project, we give you a realistic timeline and work in stages, so you can see and approve the direction before we go deep. We'd rather set honest dates we can meet than promise something we can't deliver.

Is this right for my business if I'm just launching, or only for established brands?

It works for both. We help pre-launch startups define who they are from scratch, mature brands that need a refresh without losing what already works, and companies launching a new sub-brand. We adapt the work to your stage and sector rather than forcing a one-size-fits-all template, and the free initial analysis is the best way to see what fits your case.

What do you actually deliver, and do I own it afterwards?

Depending on scope, you get naming and positioning, the logo and full visual system, a brand book with usage guidelines, and the applications you need to roll it out consistently. Everything we produce, including files, assets and source materials, stays with you. You're never locked in or dependent on us to use your own brand.

What do you need from me to get started?

Mostly an honest conversation: who your customers are, what makes you different, what has worked or hasn't, and any materials you already have. You don't need to have everything figured out, that's part of what we work through together in the analysis. We're based in Anzio, near Rome, and work with clients across Italy both on-site and remotely, so location is never an obstacle.

Want a 30-minute brand audit?

Free quote
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